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Brand strategy is a competitive planning solution that promotes a brand by connecting with target audiences, presenting brand identity and delivering brand messages visually and verbally.
Content marketing is an artistic marketing technique used to attract and retain a target audience with unique, relevant and valuable content. Content marketing encompasses digital marketing and brand strategy integration to cultivate a defined audience to drive business traffic, generate leads and inform consumers about products and/or services.
Online marketing or digital marketing is an advertising strategy which involves the use of SEO, social networking and email to increase search engine marketing (SEM) and pay-per click (PPC).
Media kits are short presentations that can be in the form of slides or video which show a talent’s work and accolades or a business’ products. A Media kit includes archived press, photos, music, show performances, bios and/or stats.
At Joupernal, we offer a wide range of public relations services including media relations, crisis management, event planning, social media management, and more.
Public relations is essential for any business to maintain a positive image, manage reputation, and build relationships with various stakeholders including customers, employees, investors, and the media. It helps to create a positive narrative around your brand and communicate your message to the right audience.
Joupernal consultants use a combination of key performance indicators (KPIs) to measure the success of your PR campaigns. We will provide you with regular reports that track your progress and help you make data-driven decisions for your business.
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